Welcome to Root and Reel!
Apparel for the Untamed Life
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We don’t do polished. We do dirt under the nails, early morning casts, sunburnt necks, and clothes that can take a beating.
Root and Reel was built for the ones who plant deep, fish hard, and find peace where the pavement ends. Our gear doesn’t just look good—it holds up when life gets muddy, messy, and real.
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What We Offer:
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Outdoor-ready apparel inspired by real life—from dirt to water
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Original designs for folks who dig deep, reel often, and roam free
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A no-fluff brand for people who'd rather be outside than online
This isn’t just clothing—it’s a statement.
You don’t need to explain your lifestyle when it’s written all over what you wear.
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Root and Reel
Built for the life you actually live.
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For the ones who dig deep—into the soil, into the work, and into what matters. Rooted Life is inspired by gardens, grit, and growing things that feed the body and soul. These designs are for muddy hands, sun-worn days, and living close to the land.
Early casts. Late bites. Hands that smell like fish and pride. Reel Life is for those who live by the line and know the water like a second home. Whether you're chasing bass or peace of mind, this gear is made to go where the fish—and the stories—are.
Built for those who wander with purpose and rest where the sky has no ceiling. Roam Wild celebrates trail life, campfire nights, and the freedom that comes with heading off the beaten path. Because sometimes the wild is exactly where you're meant to be.